Acele Clothing was founded by brothers, Ben and Nick Ayan, both from the United States with Turkish heritage. Acele was brought to light from the ongoing fashion scene, and it aims to create something personal to Ben and Nick that they can share with everyone.

The word "acele" means to chase or to hasten in Turkish, representing their long term, ideal goals of chasing their dreams. Ben and Nick both originally started this brand to comemerate their Turkish heritage, but now have the aim to blend culture and heritage with modern, streetwear silhouettes.